Digital Advertising Overview
Digital banner advertising refers to the practice of promoting products, services, or brands through visual display ads placed on websites, social media platforms, mobile apps, or other digital channels. These ads typically consist of images, text, and sometimes interactive elements.
The primary goal of digital banner advertising is to increase brand awareness, drive website traffic, and generate leads or conversions. Advertisers often use targeting techniques to display their ads to specific demographics, interests, or online behaviors, ensuring that they reach the right audience. This targeted approach helps maximize the effectiveness of the advertising campaign and improves return on investment (ROI).
Banner Adverting Bennifits
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- Wide Reach: Digital advertising allows you to reach a vast audience, both locally and globally.
- Targeted Audience: One of the significant advantages of digital advertising is the ability to target specific audiences.
- Measurable Results: Digital advertising provides detailed and real-time performance metrics. You can track and measure various key performance indicators (KPIs) such as impressions, clicks, conversions, engagement rates, and return on investment (ROI).
- Cost-Effectiveness: Compared to traditional advertising methods like print or TV, digital advertising can be more cost-effective.
- Flexibility and Customization: Digital advertising offers flexibility in terms of ad formats, placements, and creative elements.
How we charge
Cost per thousand (CPM) is a common pricing model used in digital advertising to calculate the cost of displaying an advertisement per one thousand impressions. The “M” in CPM stands for the Roman numeral for one thousand.
In CPM, advertisers pay a predetermined amount for every one thousand times their ad is displayed or shown to users. The term “impressions” refers to the number of times an ad is viewed by users, regardless of whether they interact with it or not.
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Digital Advertising Details
A digital advertising channel refers to a specific platform or medium through which digital advertisements are delivered to the target audience. These channels provide the means for advertisers to display their ads and engage with potential customers. Here are the 3 channels we offer;
Oilgasleads.com
Display Advertising: Display advertising involves placing visual banner ads on various websites or mobile apps.
Oilgasleads.com is a website dedicated to the oil & gas industry with a focus on drilling and pipeline projects in North America. The primary source of website traffic is from people working in the oil & gas industry located in the US.
Enerlead Newsletter
Email Marketing: Email marketing involves sending targeted promotional messages or ads to a list of subscribers.
Linkedin Networking
Influencer Marketing: Influencer marketing relies on influential individuals on platforms like Instagram, YouTube, or TikTok to promote products or services to their followers.
Overall, digital advertising offers businesses the opportunity to reach a wide audience, target specific segments, measure results, optimize campaigns, and drive meaningful business outcomes in a more cost-effective and measurable way compared to traditional advertising methods.