Business Development System Overview
We offer Oil & Gas Service companies a data driven business development system (BDS) that delivers sales qualified leads. We developed the system to include the sales process and procedures that are required to keep your sales full of qualified sales prospects. The BDS system is powered by a proprietary oil & gas database of Producers, Midstream and Downstream companies and the projects they currently working on.
“A data-driven sales strategy for oil & gas leverages the data and information being collected during every sales interaction to help personalize sales messaging, better anticipate the needs of customers, and create repeatable success with prospects.”
Business Development System Details
The business BDS includes 5 process and each process uses data to improve the success. List below is a summary of each of the processes included within our service offering.
Marketing Qualified Leads
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.
Campaign
Marketing campaigns are a set of strategic activities that promote a business’s goal or objective. A marketing campaign could be used to promote a product, a service, or the brand as a whole. To achieve the most effective results, campaigns are carefully planned and the activities are varied. Marketing campaigns make use of different channels, platforms, and mediums to maximize impact.
Prospecting
This is the action of contacting potential customers in order to generate new business. Prospecting is the way sales reps find and engage with prospects (leads that are qualified) and set the sales process in motion. We use email, telephone and Linkedin to connect with leads for the purpose of qualification.
Sales Qualified Lead
A sales-qualified lead (SQL) is a prospective customer who has moved through the sales pipeline – from marketing-qualified lead through sales-accepted lead – to a position where the sales team can now work on converting them into an active customer.
Networking
Networking is the sharing of information or services between people, businesses, or groups. It is also a way for individuals to grow their relationships for their job or business. As a result, connections or a network can be built and useful for individuals in their professional or personal lives.
