Every day, we see millions of professionals find others and get found through LinkedIn search.
One of the first steps many members take when receiving content from a company or another member is clicking through to the personal profile or LinkedIn Page to learn about the sender. That’s why it’s critical for you and your company to maintain complete and optimized profiles.
Whether someone is searching for people, jobs, companies, or groups, we provide the most relevant results based on:
- Your personal identity
- Your Network
- How the people in your network engage with Linkedin
If your company and its employees have optimized their profiles, you could gain an advantage when prospective customers are searching for companies, products and services like yours.
How You Can Benefit from an Optimized Profile As a marketer, you can use LinkedIn for networking and to further your profession. Whether you’re actively seeking a new position or maximizing the job you are already in:
- Make sure your profile is set up for maximum exposure and engagement
- Add rich media content—such as videos and infographics to your profile—as a fantastic way to showcase visual assets to profile visitors
How Your Company Can Benefit From An Optimized Profile?
An optimized profile can boost the visibility of your company and its content in the search results—both on and off the network. Search engines like Google scour pages and URLs for keywords, and LinkedIn profiles offer many opportunities to embed keywords, such as:
- Within the LinkedIn URL and other URLs you list within your profile
- Job titles and descriptions
- Content links you include
Tips for Adding Punch to Your Profile Get the most from your LinkedIn profile using these three expert tips:
Profile Overview
