Why Falling U.S. Rig Counts Are Fueling the Next Wave of Digital Growth

SLB expects U.S. land rig counts to continue declining as operators maintain capital discipline, but views this environment as a structural opportunity rather than a headwind. As drilling becomes more complex and capital intensive, operators are turning to digital drilling optimization and AI to deliver better wells, lower risk, and higher returns — allowing digital revenue to grow even as rig activity falls.

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Driving Efficiency and Innovation: SLB’s Digital and Technology Advancements

In a world where innovation defines success, SLB (formerly Schlumberger) continues to lead the way in leveraging cutting-edge digital and technological advancements. With a strong focus on AI, automation, and data-driven insights, SLB has established itself as a pioneer in transforming the energy industry. Let’s delve into how SLB’s innovations are reshaping operations, driving efficiency, and setting new standards for performance.

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