Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
The goals of the use of a blog are;
1/ Landing Page – we use the blog post as a landing page for out infographic blog posts.
2/ Brand awareness – we brand the blog post with our advertisers logo and provide product offering details and white paper & product sheet downloads.
3/ Traffic to your website – we provide links back to our advertiser website increasing traffic to the site.
4/ Establish authority – the advertiser is associated with industry information that is valuable.