Search engine marketing is a form of internet marketing that involved the promotion of website by increasing their visibility inn search engine result pages (SERPS) through optimization and advertising.
SEO allows you to optimize your website for a greater chance in appearing in higher search results, and online advertising allows you to spend promotional content to target your audience.
The Guide to SEM (Search Engine Marketing)
Search engine marketing is the most effective way to grow your business and reach new costumers. To attract long term traffic and costumers to compete with SERPs (search engine result page), you must invest money into it. Over 35% of product searches starting on google are associated with a paid ad, and will be the first thing displayed on a google search page.
Placing keywords into your company post creates volume and clicks for your webpage. If no one is searching your target words, you will not get any results, when you are doing key word research, relevant high volume and low-competition keywords are a sweet spot, but they may not be easy to come by. It becomes a balancing act between demand (volume) and budget (competition).
Oilandleads.com helps Oil & Gas Service companies build stronger relationship with exiting customers and attract new customers through content marketing and digital channels.