Email Mistakes – Unclear eMail Subject Lines

Your subject line should be clear and consistent with the content of the email–no tricks, clickbait, or ambiguity about what the email actually contains

In fact, a 2011 case study conducted by AWeber Communications found that clear
subject lines received 541% more clicks than clever ones.

Clever subject line examples:

• “You’re Not Alone…”
• “It’s finally here!”
• “…this failed miserably”
• “Still doing it the old way?”
• “My Gift to You”

While clever subject lines might entice opens out of curiosity, recipients often
fail to follow through once they open the email.

That means they’re probably not going to trigger desired actions, such as click-throughs on your call-to-action (CTA). We know: clear subject lines aren’t as “sexy” as clever ones, but they deliver the results you’re looking for

Clear subject line examples:

• “9 Must-Try Email Subject Lines”
• “5 Things Your Landing Pages Are Missing”
• “Your Winning Personalization Strategy”
• “8 Biggest Mistakes Email Marketers Make”
• “3 Steps to Winning Customer Loyalty”

By being straightforward with the subject line and following through within the email body, you can deliver on your promise and connect with an interested audience from the get-go.

Best practices

• Tell your recipients exactly what they’ll get by opening the email.

• Front-load the most important words(or numbers), such as “Tips” or “Tricks”.
• Focus on all metrics, not just open rate. The best subject line in the world is worthless if it doesn’t result in click-throughs.