North America’s oil and gas market is showing signs of measured improvement, with sentiment varying across drilling, completions, production services and midstream infrastructure. Recent commentary from Weatherford, Kinder Morgan, Liberty Energy and SLB points to modest near-term activity growth, tighter frac capacity and substantial long-term opportunities tied to LNG exports and power generation. Together, their outlooks support a cautiously positive 7/10 market sentiment score, with the strongest opportunities concentrated in specific services, customers and regions.

Overall North American market sentiment: 7/10 — cautiously positive. The four companies point to modest near-term oilfield activity growth, improving conditions in completions, and stronger long-term demand for natural gas and infrastructure.
Scores are my assessment of management’s commentary: 1 = very negative, 5 = neutral, and 10 = very positive. They reflect different business exposures and forecast periods.
Company Summary of North American/U.S. comments Sentiment Score Weatherford North American revenue improved, partly from the NCS acquisition. Despite higher rig counts, management expects no noteworthy near-term activity increase and forecasts low-single-digit market activity growth in 2027. Cautiously positive: gradual improvement, with acquisitions and seasonal sales supporting company growth. 6/10 Kinder Morgan Management expects LNG exports and power generation to support substantial gas demand growth through 2035. Its project backlog reached $14.4 billion, while transportation and gathering volumes increased. Major pipeline additions extend into 2030–2032. Strongly positive: long-term gas demand and contracted infrastructure investment provide substantial growth visibility. 9/10 Liberty Energy Higher rig counts have supported demand for approximately 15–18 additional industry frac crews. Equipment attrition has tightened capacity, supporting utilization and modest pricing increases. Management is more confident about 2027 but stopped short of forecasting normalized profitability. Positive: tighter frac capacity and stronger customer economics support improvement, with inflation limiting gains. 7/10 SLB U.S. land Well Construction revenue grew double digits sequentially, while production chemicals, artificial lift and digital services supported growth. Management still characterizes the underlying North American market as low growth. Selectively positive: technology, production optimization and data centers provide opportunities to outperform modest market growth. 7/10
The equally weighted average is 7.25/10, rounded to 7/10. Kinder Morgan’s stronger score reflects a longer investment horizon; it should not be read as evidence of an immediate drilling boom.
For OFS sales teams, the combined message favors targeted account development: active completion programs for near-term opportunities, production optimization for ongoing spending, and gas infrastructure projects for longer-term business development. These comments support an improving market, with growth varying considerably by service line and timing.



