Precision Drilling recently released its Q4 2024 and year-end financial results, providing insights into its performance across the U.S., Canada, and international markets. While U.S. operations faced headwinds, the company remains focused on efficiency improvements, technology integration, and strategic investments to position itself for long-term success. Additionally, extended reach lateral (ERL) drilling is becoming an increasingly critical aspect of Precision’s strategy, particularly in the U.S., as operators aim to extract more hydrocarbons from existing acreage.

Challenges and Market Conditions in the U.S.
Precision’s U.S. drilling activity declined in 2024, primarily due to reduced demand, lower day rates, and market uncertainty. The key factors impacting U.S. operations included:
- Lower Rig Activity: The company operated 34 active rigs in Q4 2024, down from 45 rigs in Q4 2023.
- Declining Day Rates: U.S. revenue per utilization day dropped 10% year-over-year to $30,991.
- E&P Spending Discipline: Operators prioritized shareholder returns over drilling expansion, leading to flat activity levels.
- Market Volatility & M&A Activity: Continued mergers and acquisitions in the U.S. oil & gas sector created uncertainty around drilling plans.
Despite these challenges, long-term fundamentals remain strong, with potential catalysts such as new LNG export capacity (11 bcf/d expected by 2028), increasing power demand from AI-driven data centers, and a shift away from coal generation favoring natural gas.
Efficiency as a Key Differentiator
As U.S. operators focus on cost-cutting and capital efficiency, Precision Drilling is leveraging its technology and operational expertise to remain competitive. Here’s how the company is driving efficiency across its fleet:
1. Digital Technology & Automation
- Alpha™ Technology: Precision continues to expand its automation software, which enhances drilling speed, accuracy, and repeatability while lowering costs.
- EverGreen™ Environmental Solutions: The company is integrating LED mast lighting, hydrogen injection systems, and other fuel-efficient innovations into its rigs to reduce emissions and improve efficiency.
2. High-Performance Rig Fleet
- Super Triple Rigs: These high-efficiency rigs are in strong demand for Montney drilling, where extended reach laterals are becoming more common.
- Super Single Rigs: Reactivation of two idle Canadian Super Singles to meet growing demand in 2025.
- International Fleet Utilization: Recertification and reactivation of four rigs led to a 37% increase in international drilling utilization days.
3. Extended Reach Lateral (ERL) Drilling – The Next Phase of Efficiency
One of the most significant advancements in efficiency and productivity is the growth of extended reach lateral (ERL) drilling. Precision is investing $30 million in U.S. fleet upgrades to support operators targeting longer horizontal laterals.
What is Extended Reach Lateral Drilling?
ERL drilling involves drilling longer horizontal wellbores, often extending over 10,000 feet, to increase hydrocarbon recovery from a single well. The benefits of ERL drilling include:
- Increased Production Per Well: By accessing a larger drainage area, ERL wells produce more hydrocarbons with fewer wells.
- Reduced Surface Footprint: Fewer well pads mean lower land and environmental impact.
- Lower Cost Per Barrel: Spreading infrastructure costs across higher production volumes improves cost-efficiency.
- Improved Well Spacing & Reservoir Contact: Operators can maximize reservoir access and reduce interference between wells.
Precision’s Investments in ERL Capabilities
Precision is equipping its U.S. rig fleet with upgrades to handle the increasing demand for ERL wells, particularly in plays like the Permian Basin, Eagle Ford, and Haynesville. These investments include:
- Higher torque top drives for better drilling power.
- Enhanced mud systems for wellbore stability in long laterals.
- Advanced real-time data analytics to optimize well trajectories and reduce drilling time.
Outlook for 2025: Positioned for Growth
Despite the challenging U.S. market conditions in 2024, Precision Drilling is well-positioned to capitalize on future opportunities. Key factors supporting 2025 growth include:
- Stable Rig Count: Precision has maintained 34 active U.S. rigs since mid-2024, indicating consistent demand.
- LNG & AI-Powered Growth: New LNG export terminals and AI data center expansions could drive higher natural gas demand.
- Efficiency & Technology Leadership: Investments in automation, EverGreen™ solutions, and ERL drilling capabilities will make Precision an attractive partner for E&Ps.
Final Thoughts
While U.S. drilling activity faced a slowdown in 2024, Precision Drilling’s commitment to efficiency, digital automation, and high-performance rigs sets it up for long-term resilience and growth. With extended reach lateral drilling becoming a critical strategy for maximizing well productivity, Precision’s $30M investment in rig upgrades is a forward-thinking move that positions it for success as the industry shifts toward fewer, more efficient, and higher-output wells.