Rystad Energy estimates direct data centre cooling-water consumption could increase from 222 billion litres in 2025 to nearly 644 billion litres annually by 2030 without efficiency improvements. The expansion creates opportunities for energy and service companies that can support reliable power, water treatment, recycling, monitoring and lower-water cooling infrastructure.
AI Skills turn repeatable prompts and business processes into reusable workflows that teach tools like ChatGPT how to perform specific tasks consistently. For oil & gas professionals, that means recurring work such as permit processing, drilling analysis, CRM enrichment, and reporting can be standardized and automated instead of re-explained every time.
Anthropic’s Claude is an ecosystem of AI tools that can be matched to different oil & gas workflows, combining models, connectors, skills, memory, and projects to handle everything from research and analysis to complex multi-step processes. The key is choosing the right tool and model for the task while keeping humans responsible for decisions, validation, security, and deployment.
Artificial intelligence is shifting customer engagement from static, campaign-based marketing to continuous, context-aware Infinity Campaigns, where knowledge graphs, semantic context, and AI agents work together to deliver personalized decisions and interactions in real time. Organizations that invest in unified data, enterprise knowledge, and contextual AI will be best positioned to create autonomous customer experiences that continuously learn, adapt, and drive better business outcomes.
The biggest opportunities in AI will come not from larger models, but from building strong context layers that help AI understand business data, relationships, and organizational knowledge. Companies that invest in context engineering—through structured data, metadata, knowledge graphs, and governance—will achieve more accurate insights, better decisions, and greater trust in AI outcomes.
AI’s greatest business impact won’t come from adding chatbots to existing processes—it will come from redesigning workflows around AI agents that can gather information, analyze data, and execute tasks across multiple systems. Companies that organize their data, provide the right context, and rethink how work gets done will achieve significantly greater productivity and competitive advantage than those simply automating individual tasks.
Agentic AI represents the evolution from traditional dashboards and reporting to intelligent systems that can reason, analyze, recommend, and take action on behalf of users. Rather than replacing humans, AI agents will become digital coworkers that help employees make decisions, automate workflows, and transform business data into measurable outcomes.
The future of enterprise AI depends less on bigger models and more on better context engineering — the ability to organize, retrieve, govern, and deliver the right information to AI systems at the right time. Together, the two talks show that successful AI requires both organizational context strategy and technical infrastructure including RAG, memory, tools, and structured workflows.
Oil & gas companies now have multiple paths to improving efficiency through AI and digital transformation, ranging from core operational software and workflow automation to AI productivity tools and custom applications. The companies that will gain the greatest advantage are those aligning technology investments with real operational bottlenecks, workforce knowledge capture, and execution speed.
AI is transforming marketing by automating operational workflows like data cleanup, content scaling, and campaign coordination, allowing marketers to focus more on strategy, personalization, and customer experience. The future of marketing belongs to teams that can orchestrate AI-driven systems, adapt across fragmented digital channels, and continuously optimize customer engagement at scale.
