How to make a LinkedIn Ad

Author: phinds Category: Content Marketing
  1. Log into Linkedin
  2. On the top right corner under “work” click advertise
  3. Click into Individual Account 3891085
  4. Once you are in the Account you have two options:
    1. Create new campaign group
    1. Continue with existing campaign group
  5. Once the Campaign group is created or you are using the existing one use the drop down “create” box and select “Campaign”
  6. Once Campaign group is selected go through campaign group selection
    1. Objective selection
      1. Pick out Objective
        1. Awareness
          1. Brand awareness
        1. Consideration
          1. Website visits
          1. Engagement
          1. Video Views
        1. Conversions
          1. Lead Generation
          1. Website Conversions
          1. Job Applicants
    1. Audience
      1. Input your target location
        1. Canada
        1. USA
      1. Pick what language you want the ad in
    1. Ad Format
      1. Chose format that will work best for your ad
        1. Single image as
        1. Carousel ad
        1. Video ad
        1. Message as
        1. Conversation ad
    1. Placement
    1. Budget & Schedule
      1. Set a daily budget
      1. Start a campaign run date
      1. Set and end date
    1. Conversion Tracking
  7. Once finished click “save & next”
  8. You can either use “create new ad” or “browse existing content”
    1. Name new ad
    1. Add Introductory text
    1. Destination URL
    1. Ad image
    1. Headline
    1. Description
  9. Preview ad and make corrections
  10. Launch campaign by inputting credit card information

LinkedIn