What is email marketing for oil & gas?
eMail marketing is an email you send to customers in the hopes of getting them to patronize your business.
All that your emails need to have is something identifying you or your business, a call to action (CTA), and a way for your customers to contact you. The rest is up to you. Get as creative—or as minimal—as you like.
Why does email marketing still work?
Neil Patel, an entrepreneur, marketer, and best-selling author, wrote about recent research that investigated the median return on investment (ROI) per marketing medium. One survey showed that email campaigns had a higher ROI than both paid search and online display ads.
Make the email is interactive, memorable, create a bigger reach, and creative.
Do’s and don’ts of oil & gas email marketing
Do: Define your oil & gas audience.
Consider your product and who it would be best suited for, and focus your efforts there. While email can have a great ROI and engagement rate, researching your target market can help you get a better return on your efforts because it helps find where people who are most likely to be a customer.
Do: Run tests first.
After you’ve defined your market to target, send out a few test batches. When sending out tests—or any emails, for that matter—make sure you have a way to track your customers’ engagement.
Don’t: Forget to proofread emails.
Your oil & gas email marketing will be the first impression many people will get of your business, so it should be free of typos and grammatical errors. Make sure you or a colleague takes the time to double-check the copy and make sure it’s clean.
Also, make sure it reads well. It should have a good flow and strike the tone you’re hoping for, whether that’s professional or conversational.
Don’t: Forget to follow up.
Track how many people are responding to oil & gas email marketing emails and note who they are so you can follow up with them later. This gives you a database of engaged customers are more likely to be receptive to future marketing. You can also use that information to send out a short message telling them you appreciate their patronage.
Don’t: Forget to drive traffic to your online presence.
Leverage that high response rate we mentioned earlier to get people active on your social platforms. That way they can follow your business and stay up to date without waiting for the next mailer.
Conclusion
Oil & gas email marketing is a great way to stay in contact with your customers and prospects keeping them informed about your products. The key is to have a plan that includes who is the audience and what is the message.
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