Does email marketing work?
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. People receive more and more email all the time, and it can be challenging to stand out in full inboxes.
You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy.
To build an email list:
- Create a signup form on your website. When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up to collect customer data from your visitors.
- Use a good old-fashioned signup sheet. Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
- Drive signups through social media. If you don’t have a substantial email list (or you’d just like to see it grow), but you’ve got an engaged social media following, tap into that resource. Share your signup form on your social channels.
Best way to Execute Email Marketing
- Identify your goal for the campaign.
- Put yourself in the shoes of the buyer persona.
- Build a targeted list and define enrollment criteria.
- Determine the timeline you want the campaign to run.
- Plan your email sequence.
- Write killer subject lines.
- Create your brand assets.
- Include clear calls to action.
- Always provide a way for them to opt out.
- Monitor your metrics.
Email marketing is one of the top ways to reach your audience. Plus, it can also improve sales and leads. Since this is still the place where people want to receive information, let’s just say that email marketing isn’t dead.