Oil & Gas Service Marketing – Content Quality vs. Content Quantity

Content quality vs. content quantity. How much content is enough? How good does it need to be? Every oil & gas service company struggles with the question of content quality vs. quantity.  When it comes to digital marketing, quality trumps quantity and makes your brand more personable in the long run. We live in the age of transparency, and decision makers crave authenticity.

Research reveals the average consumer may see as many as 5,000 or more ads daily, and of 590 total media minutes spent, they note 153 ads. What is the average number of ads that engage the consumer? The answer is 12. It makes sense companies need to focus more on engagement and quality and less on quantity. 

For those who are not aware, “readability” is one of those signals which Google uses for ranking your site.  Readability is the ease in which text can be read and understood.  If you are using MS Word or Outlook, you can refer to this knowledgebase to enable the readability check option. For now, MS Office only supports the Flesch Reading Ease and Flesch-Kincaid Grade Level scores.

Here are a few tips to lead your brand into generating more personable content for connection.

When thinking about about creating content three things you should focus on are:

  1. Who do you connect with in the oil & gas industry?
  2. Stop content bombing info that is not relevant to the industry.
  3. Be a reliable and enjoyable 

Quality vs Quantity will be a forever conversation, and people will always have a different view on what is important. The answer will always revolve around what the customers want to see.

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