The Permian Basin, the heart of U.S. shale, is set for a strong year in 2025 as completion activity rebounds and demand for next-generation frac technology accelerates. While Liberty Energy (NYSE: LBRT) did not explicitly mention the Permian in its recent earnings release, its insights into market trends and completions activity have significant implications for the region. Here’s what you need to know:

1. Frac Market Recovery and Implications for the Permian
After experiencing a progressive decline in activity since early 2023, the frac market reached a trough at the end of 2024. Liberty Energy sees early signs of a turnaround, with oil producers ramping up completions activity moving into 2025. Given that the Permian is the most active shale play in the U.S., this recovery will likely be felt most strongly in West Texas and Southeast New Mexico.
2. Surge in Demand for Next-Generation Frac Fleets
As efficiency and emissions reduction take center stage, operators are shifting towards advanced frac technologies. Liberty Energy’s digiFleet—which offers automation, lower emissions, and fuel savings—is well-positioned to benefit from this trend.
Permian operators are increasingly prioritizing dual-fuel and electric-powered fleets, signaling stronger demand for:
- High-efficiency frac pumps and digital completion technologies
- Automation-driven completion services
- Fuel-flexible solutions that reduce diesel dependency
With older fleets being retired, service providers with premium, high-horsepower fleets are expected to gain a competitive edge.
3. Rising Power Demand Aligns with Permian Growth
Liberty highlighted power demand growth across multiple industries, including data centers, manufacturing, and industrial electrification. This aligns with growing power infrastructure needs in the Permian, where drilling, completions, and midstream operations require increasingly efficient energy solutions.
Through Liberty Power Innovations (LPI), the company is scaling:
- Natural gas compression, fueling, and delivery infrastructure
- Modular power solutions for frac operations
- Integrated energy solutions to reduce emissions and improve fuel efficiency
With more operators in the Permian transitioning to natural gas-powered fleets, LPI’s offerings could become a key enabler of this shift.
4. Broader Industry Trends Affecting the Permian
Several additional factors will shape the Permian Basin’s frac market in 2025:
- Fleet attrition: As older fleets retire, service companies offering modern, high-efficiency fleets will benefit.
- E&P strategies: Oil producers are focusing on production maintenance rather than aggressive growth, making completions efficiency more critical than ever.
- Commodity price impacts: While oil markets face uncertainty due to OPEC+ policies, geopolitics, and economic trends, the Permian’s low breakeven costs ensure it remains a priority for investment.
Key Takeaways: What This Means for the Permian in 2025
- Completions activity is set to rebound, driving higher demand for frac services and equipment.
- Permian operators are transitioning to next-gen fleets, aligning with Liberty’s digiTechnologies and digiFleets.
- Natural gas fueling & power solutions will play a bigger role, particularly for dual-fuel frac fleets and growing industrial electrification needs.
- Fleet attrition will tighten supply, potentially improving pricing power for premium service providers.
Sales & Business Opportunities in the Permian
Given these trends, companies involved in the following areas could find strong sales opportunities in the Permian in 2025:
- Frac Equipment & Technology Providers: High-efficiency pumps, automation, and emissions-reducing technologies
- Power & Fuel Solutions: Natural gas compression, fueling infrastructure, and modular power solutions for drilling & completions
- Sand & Proppant Logistics: Solutions like Atlas Energy’s Dune Express conveyor system could optimize frac sand delivery
- Completion & Service Companies: With older fleets retiring, companies offering efficient, high-intensity frac services stand to gain
The Permian Basin remains the epicenter of U.S. oil and gas activity, and with completions rebounding, the industry is shifting towards efficiency, sustainability, and next-generation technology. Companies positioned to capitalize on these trends will have a competitive advantage in the evolving frac market of 2025.
Looking to Explore Sales Opportunities in the Permian? If you’re interested in targeting specific operators or service providers in the region, let’s discuss strategies to position your product or service in this evolving landscape.